Helix is a cutting edge, anonymized crypto currency, that uses PoS and masternode technology.
Design and develop a brand identity and website
Brand Design, UI/UX Design, Web Development
A new company means a new logo, brand identity and website.
The double helix is a typical shape which can be used perfectly as a pictogram. A double helix represents DNA and it consists of cells, so I have also used a hexagonal cell as a shape for the pictogram and logo.
Fonts, colors and examples of the photography.
I've chosen the Nunito Sans typeface because this is a well balanced, sans serif font. This sans serif font gives everything a modern look and feel and it pairs nicely with the curvy shape of a helix.
I've kept the colors really basic and minimalistic, since this is mainly a typographic website. The yellow highlight color give it a warm, positive and optimistic twist.
With a mobile first aproach the website is optimized for the mobile experience.
In the fast pace world of crypto currencies, it's extra important to have an accessible mobile website. Because this is a one page website, the challenge was to make sure that the user doesn't have to scroll to much. Especially on a mobile device this is important to keep in mind.
With a simple 'scroll to' feature the page now jumps smoothly to each desired section, by simply hitting one of the navigation buttons.