RW_012

Meave

Scope
  • Brand Design
  • Experience Design
  • UX/UI
  • Interaction & Motion
2026

Concept

Coastal freedom and Parisian allure, shaped into an effortless shopping experience.

The Brand

Maeve is a Biarritz-born womenswear concept shaped by salt air, fluid silhouettes and an instinctive sense of style. Relaxed yet considered, the brand pairs the freedom of coastal living with a distinctly Parisian confidence.

The experience

The digital store balances editorial expression with a clear and intuitive path to purchase. Atmospheric imagery builds the brand world around a precise product grid, while Quick Add reveals essential product details, colour and size in context, without interrupting the flow of browsing.

A world in motion

Sun-faded colour and tactile surfaces give the rhythm of coastal life a contemporary fashion language. Editorial crops, soft transitions and considered brand applications carry the same atmosphere from screen to campaign and street.