Philips Home Appliances
- UX/UI
- Information Architecture
- Interaction & Motion
- Design System
From a blank canvas to a global commerce platform across 18 markets. Turning a portfolio of 400+ products into confident choices.
18
Markets
8
Main categories
36
Sub categories
400+
Products
The challenge
When Philips Domestic Appliances became Versuni, the company needed a dedicated global commerce platform capable of making more than 400 household appliances understandable, comparable and easy to buy across eighteen markets.
The Role
Working closely with Lead UX Pim van ’t Slot, I designed the complete experience, from information architecture and guided buying to every page, interaction, motion detail and the global design system.
Structure built for scale
One system, every category. The entire product portfolio unified through a modular information architecture and global design system.
Guided buying
Complex choices, confidently made without giving up control. Every choice reflected in the product itself. A match you built on your own terms, not one chosen for you.
Measurable impact
Designed to perform. From clearer choices to measurable growth.
visitor-to-buyer conversion
+36%
YoY
sessions reaching a product page
36%
50%
